Though the Hayes household has seen radical change within the car business over the previous 50 years, one factor stays the identical in the case of the way in which they conduct their enterprise.
“Customer support is the important thing,” mentioned Dusty Hayes, a part of the third era of the household of the Hayes Automotive Group, which started in March 1971 when his grandfather Donald and nice uncle A.D. opened their first dealership in Lawrenceville.
“Earlier than the primary dealership, the household had a service station, a 10- or 15-bay station close to Emory College. They constructed the enterprise on treating clients proper – ‘deal with clients like household’ was the tradition they wished to create.”
From that first Chrysler-Dodge-Plymouth dealership in Gwinnett County, the household enterprise has grown to incorporate Hayes Chrysler Dodge Jeep Ram in Gainesville, Hayes Chrysler Dodge Jeep Ram in Baldwin and Hayes Chevrolet Buick GMC Cadillac in Baldwin. The enterprise has additionally grown to incorporate 4 generations of the Hayes household.
“We’ve been blessed,” mentioned Ted Hayes, Dusty’s father and a part of the second era of the enterprise, together with Tim, Terry and Mike (now retired). “The Lord has been good to us and we now have an amazing dynamic amongst the household. Most household companies don’t make it previous the third era. This a part of the ‘we’ feels very lucky that we’ve been in a position to get alongside so long as we now have and have continued to strengthen the enterprise.”
Ted and Dusty function the Lawrenceville retailer, with the elder Hayes serving as supplier principal and the youthful Hayes managing gross sales and operations.
Together with Dusty, Chad and Matt signify the third era within the enterprise. Tim and Chad are on the Gainesville retailer and Terry and Matt oversee the Baldwin operations. Dusty mentioned Matt’s son works part-time in Baldwin, representing the fourth era.
Dusty, who joined the household enterprise on a full-time foundation in 2003, mentioned the most important distinction in in the present day’s business, as in comparison with when his grandfather Donald and nice uncle A.D (who died in 2009) had been simply getting began, is – not surprisingly – know-how.
“The flexibility to supply transparency and higher customer support by means of the usage of the web and know-how would most likely be the most important distinction,” Dusty Hayes mentioned. “Even 5 years in the past, you’d get up on a Saturday and go to 5 – 6 dealerships to determine what you wished to purchase. Now you’ll be able to hop on-line and do all of your analysis and work out the place you wish to go and the place the very best deal is and also you get in your automotive and go straight there.
“Most individuals, as a result of the web is true there at their fingertips, do their means of elimination earlier than they ever go away the home. You will be watching a Braves sport sitting on the sofa and store for a automotive on the similar time. It’s a fairly whole lot. It makes the customer support half that rather more necessary.”
When requested his ideas on the success the dealerships have loved, Ted burdened the significance of arduous work and inclusiveness, which he mentioned had been values prized by his grandfather C. A. Hayes, who initially opened the service station in Decatur.
“It was how we had been raised and our household values,” Ted Hayes mentioned. “Numerous instances my grandfather doesn’t get acknowledged, however he instilled the significance of household to my uncle and my dad, and a piece ethic was instilled in us. We come to work daily to construct the crew.
“My dad will let you know – the way in which you make a robust crew is by having good crew members. Me and you may solely accomplish that a lot in eight or 10 hours a day. We imagine within the idea of treating staff as household … We attempt to have that household setting.”
The household is in good condition to proceed its automotive legacy for years to return, and the Hayes Automotive Group door is definitely open for the approaching generations.
“I don’t suppose that’s anyone’s expectation within the third era that we’re going to require or demand it,” Dusty Hayes mentioned. “If (future generations) wish to come into the enterprise, we’ll present them the chance, however we’re going to do the identical factor our dads did and that’s when Matt, Chad and I had been rising up, our dads had us work in each division and be taught each job alongside the way in which in order that we understood the nuts and bolts of the dealership. If the following era comes alongside and desires to be a part of the enterprise, we’ll instill the identical values in them.”
“If the youthful era needs to do it, we’ll be proper right here with them, like our mother and father had been,” Ted Hayes added.