Small companies are the lifeblood of our communities. They supply companies, add jobs, hold our bucks native, help our native nonprofits, and lend coloration and character to our cities.
We verify in with a number of of West Volusia’s small enterprise house owners to listen to their tales, and share some recommendation for small companies and potential entrepreneurs.
With greater than 55 years of expertise at Deltona Barber Store, barber and proprietor Emerson Cross has some tricks to share with different small-business house owners.
Cross does acknowledge that issues had been somewhat completely different within the 1960s, when his enterprise was launched.
For example, to get the phrase out in regards to the store, Cross would go right down to the utilities workplace, the place he had gotten to know an worker.
“I requested her to offer me the names and addresses of people that had been shifting in,” he mentioned. “My mom would ship postcards welcoming individuals.”
Equally, when Cross and his dad, Donald Cross, opened Deltona Barber Store, at 1200 Deltona Blvd., Unit 31, in 1965, they had been the one ones round and had a nook available on the market. Whereas his isn’t the one barbershop round anymore, the store remains to be an establishment.
“I obtained to know most all people,” Emerson Cross, now 78, instructed The Beacon. “I knew individuals who have parks named after them now. I minimize their hair earlier than they’d that.”
The lesson? Get to know your neighborhood. Companies don’t change into establishments in a single day.
One other necessary lesson Cross has realized is perseverance.
“I’ve been by way of all types of developments and instances, you recognize. I feel this COVID factor is in regards to the worst we’ve been by way of, as a result of it actually put a harm on everybody,” Cross mentioned. “We’re simply now beginning to make a comeback from that.”
One other problem the barbershop confronted was when the Deltona Plaza — the place the Deltona Barber Store has been because it opened — misplaced its Winn-Dixie grocery, which had been a giant draw to the plaza.
“That was a significant retailer on this plaza,” Emerson Cross instructed The Beacon. “That didn’t assist.”
However by way of all of it, the barbershop has held its floor and saved slicing Deltona’s hair.